Article Marketing: Dress Up Your Own Site

November 12, 2009

Article directories are a great way to submit high quality articles, have webmasters pick them up, and for you to reap great back links to your site. Still, all directories have restrictions and these restrictions can limit the number of quality links you put within the body of your article or strip them out entirely. If you run your own site, these rules have no bearing on how you manage your site. The following are some strategies I have employed that not only have given my site a Google page rank of 6, but have helped me to maximize my articles’ exposure on the internet.

Lots of links. My articles have a similar resource box to those found on article directories, but I don’t stop there. Within the body of an article, I frequently add additional links, sometimes lots of links to other sites. They don’t have to be to sites I run, but to other high quality sites. If I am writing an article about Ford cars, you better believe it that I have links to pages for the Ford Mustang, to the Explorer, and any other vehicles I mention. Google seems to like these types of pages as some of my articles are getting ranked high too. One article already pulled down a page rank of 4!

Add pictures. A picture speaks a thousand words… A picture can help your article look more professional. I also will use a company logo, if I have express permission. With some of my links and pictures I will hyperlink them to other pages on my site or to other sites altogether.

Welcome the robots. I mentioned in another article that Googlebot is my friend. Do everything possible to keep your site crisp, clean, and clear and toss out anything that looks spammy. Most of my articles also have the requisite AdSense ads on them in part for me to make income, but also to tell me if the ads served up are related to the article I wrote. Almost without exception they are, but you need to check back to verify.

So, why go through all this trouble? Hopefully, to bring in additional business for yourself. Most of the work that I get is  directly from my site, which I only set up on May 31, 2005! Not a bad track record, don’t you agree? If I can do it, you can do it too! What are you waiting for? Get started today.


Article Marketing – Both Sides of the Fence

November 12, 2009

Every site has its own set of guidelines – but I think if you adhere to the following – more of your articles will get published. It is best to check each site’s set of rules (but who has the time) or follow this basic set of do’s and don’ts.

  1. Do submit articles on a regular basis
  2. Do capitalize the first letter of every word in the subject line
  3. Do check the spelling and grammar – and then check it again
  4. Do write original articles about topics you have a passion for
  5. Do write articles that are about 400-800 characters in length – too short and too long will be rejected
  6. Do write an article – not a blatant advertisement
  7. Do check the paragraph formatting
  8. Do write an informative Author’s resource box
  9. Do use HTML tags (if allowed) – I would demonstrate an example of a proper link – but most likely it would cause the article to be declined. Just Google HTML link to see how to do it correctly
  10. Don’t capitalize every letter in the subject line
  11. Don’t bold the subject or your links
  12. Don’t submit more than 2 links in the author’s resource box
  13. Don’t put links in the text of the article
  14. Don’t cloak links – do it legally to get links back to your site
  15. Don’t write an ad – write an article (I know – I already said this above)

Here are some general recommendations:

  1. Get a real domain – it is much more acceptable and professional than blogspot, angelfire, or any of the other free site places. If you want to have a blog – get a domain and use wordpress – the domain will cost all of about 8 dollars per year and hosting can be had for under $5 per year.
  2. Use an autosubmitter. There are free and paid services – either way – your article(s) will be at hundreds or thousands of sites instead of one or two. Be advised that some article sites don’t accept articles submitted by autosubmitters – but they are in the minority.
  3. Visit your articles. Many article sites will send you an email that tells you that your article has been submitted. Go and look and make sure it looks OK, the link(s) are correct and then vote for it and if the site has social bookmarks – bookmark it.
  4. If you use Private Label Rights (PLR) articles – change them – make them different so that they are not the same as a bazillion other articles online.
  5. Check the sites’ guidelines – some don’t accept gambling articles, sexually oriented articles, etc. Some will even decline your article if it doesn’t pass their internal word search. I have had some declined for using the word “sex” or “marijuana” in the article. Even though the “sex” article was health related and the “marijuana” article was a travel advice article informing travelers not to smuggle drugs. Sometimes you can’t win.
  6. Don’t get frustrated. It can take time for the articles to get indexed in the search engines and it can take time for the article site owners to approve your articles. Just keep plugging away and it will pay off.
  7. Quality is better than quantity. Just cranking out crap articles daily is not as good as writing 2 or 3 good articles every week.
  8. Take time with the subject. If the subject is boring – most likely the article will not get read. Be creative.
  9. Write 2 or 3 sentences in the Author’s resource box. Tell us about yourself and why you are the expert on this topic or why we should click your link.

Hopefully this helps you in getting more of your articles published.


Article Marketing Is a Hidden Treasure

November 11, 2009

Article Marketing is one of the most effective and inexpensive way of promoting a website, a service or a product. Article marketing is a very good way of marketing a product, services or a websites on the internet. A good number of internet marketers are still unaware of the potentials of article marketing. Currently, article marketing is a hidden treasure. Those who discovered this hidden treasure are currently making hundreds and thousands of dollars by just writing and submitting articles to free article sites. Free article sites are sites that accept the submission of free articles from people like me and you.

What is Article Marketing? Article Marketing is a type of advertisement where product owners or website owners write articles for the purpose of promoting a product, services or a website. Article Marketing is one cool and free way of getting free and targeted traffic to a website. With article marketing, you can sell products, drive traffic to blogs and websites. In addition to this, article marketing helps a lot in website ranking. By writing quality and useful articles, your website have the potential of ranking very high in search engines for a given words, keywords or terms. For individuals who find it difficult to write, article marketing could be a very difficult way of promoting a website or a business. If you are the kind that finds it difficult to write articles, you can higher a ghost writer to write one for you. The cost of such service is not much compared to the benefits you will get from it.

There are many article sites on the internet today. These article sites allow one to post article for free. When you post your article to article sites, publishers who want fresh content will publish your article to their website, thus giving you and your business, services or websites more popularity. Article marketing is currently a very popular method or promoting a website, services or a business. The only problem is that many website owners now write low quality articles which is not good for the web existence or in other way, it might not be approved by the articles site review, and by not been approve you are equally losing your potential traffic visitors to your website. And Such poor quality article will make readers to lose their thrust and interest for such articles. It is encouraged to spend time to write a pretty quality article that will be approved my the articles reviewing sites, of which the profit results to your landing website is potentially enormous.

Are you a website owner, a business owner, a service owner, a product owner, etc? Why not use article marketing today to reach your potential visitors and target market.


Article Marketing is a Digital Cash Cow

November 11, 2009

One of the newest ways to draw traffic to a website is by an internet marketing technique known as Article Marketing. There are three things that assist a website in being successful, popularity, navigation, and content. Navigation is in the hands of the Webmaster. Whereas popularity and content is the responsibility of the website owner. Article marketing helpsthese last to two to excel. The internet is controlled by search engines and they are information junkies. And like anyjunkie they are forever in pursuit of a new fix. Knowing how to take an article and distribute it to your advantageis a present day necessity. Because when a search engine gets high on some content it rewards its owner by promoting awebsites ranking which generates the ever welcome organic (free) traffic. And traffic is the life supporting blood ofinternet prosperity.

Article marketing needs obviously articles to operate. Unlike articles one might find in newsstands and magazines internet content has specific requirements to have any real value. Since search engines locate information requests from internet users by using a system utilizing keywords internet articles must incorporate keywords into the body of written content. Understanding how to create articles with the proper amount of keyword density is not accidental. If one has not taken the time to research this needed article marketing requirement they should seriously consider hiring professional writers to accumulate needed content. Placing articles void of this keyword density necessity on their websites or to Article directory’s do so in vain.

One key components of article marketing is the submitting of content to Article Directories. There are hundreds if not thousands of these type of directories on the internet. These directories act as a source for website owners to find fresh content for their own websites or newsletter. The more directories one submits there articles to the more exposure a website gets. Search engines favor large sites when indexing. By having an article in directories the search engines will visit your website more frequently. And if the content pleases the expectations of the search engines it will improve where you rank with other websites promoting the same services or products.

When submitting to Article Directory’s each article is usually allowed to include an author’s resource box. This resource box is another important area to understand to make article marketing meaningful. The resource box allows the reader to know who wrote the article and how to find them if so desired. Because of copy write laws it must be included anywhere the article is placed on the internet. In this resource box an anchor texted URL is placed in it which not only makes it easy for the reader to click to your site but when placed on another website creates a back link. As the article is used more and more on the internet these back links start to increase the popularity of a website. At least thats how the search engines will register these numerous locations. When submitting articles to directories be sure to use different formats.

Experiment to see which type of format is generating clicks. Good article marketing requires intelligent labor. To run a successful article marketing campaign one must be consistent and quality conscious. When you first start a campaign consider submitting at least one article a day. This will quickly increase back links. After the first month you can slow down a bit but never stop. Article marketing succeeds because of its creating a viral effect. It behaves like the well known pyramid game. An article once it spreads starts to create back links in an ongoing exponential fashion.

However, the more it appears the less value it has with the search engines. Nevertheless even though its value for improving search engine ranking diminishes it still grows in value for generating traffic. Another thing to be sure to do is proof read the articles before submitting them. Good article marketing needs good grammar too. The better your article appears the more credibility it will get. And the more credible the more readers will trust the source.

Article marketing can be very time consuming because you will want to spread your articles to as many article directories as possible this will suck up a lot of time. This dilemma can be resolved a couple of ways. One way is to engage the services of businesses that specialize in doing this for you. This will save you time but many of these services ,the better ones, can be pricey. Another way is to purchase software that is designed to submit articles. Normally they have hundreds of directories catalogued in there application. Many directories have automated receiving plug-ins that will automatically except submissions. However, many don’t allow automatic submission from software devices. So mix it up. Submit your articles to the major directories personally then use the software to contact the rest.

Regardless of how you decide to run your article marketing efforts be sure you do it. Article marketing is a time proven benefit to engage in if you wish to increase traffic to a website. And we all know another word for traffic is Money. The more traffic your article marketing generates is the more money you’ll be stuffing in your virtual pockets.


Article Marketing to Boost Site Traffic

November 11, 2009

You’ve been writing great articles for your website or blog, keyword rich, insightful pieces that should be studied in marketing classes. You’ve probably seen an increase in site traffic since you started writing using SEO. But there’s another way to use the articles that you’re already writing to boost traffic even more.

Publish them on other sites.

It’s simple math. Your site receives 200 hits a day. Site B receives 500. If you get an article published on Site B, your site and marketing links are exposed to 700 people.

Unfortunately, this can be easier said than done. You have to convince the editor or webmaster of Site B that your article is more worthy of publication than Joe Schmoe’s about the same subject. If you think you can, then you are all set to start your very own article marketing campaign and boost traffic to your site. Here’re some hints to sell articles for your article marketing campaign.

ARTICLE MARKETING STARTS WITH THE E-MAIL TO A PUBLISHER SITE

E-mail has become one of those quick forms of communication. We type them out real quick, using the first words and phrases that come to mind, and then send them off without a second thought, like leaving a voicemail. But in the case of article marketing (and everything else you use e-mail for), the e-mail is the first writing sample a buyer will read. If your e-mail is not professional and well written, there is no reason for a buyer to move onto the actual article. You will have failed the ever important first impression.

This is a failure that can be avoided by taking the time to edit the e-mail. Make sure that there are no grammatical mistakes, that your sentences make sense, and that you don’t have more words necessary. Other things like making sure the subject line is eye catching or addressing the e-mail to a specific person instead of a company or a “To Whom It May Concern” can make your article stand out in the crowd.

MARKET ARTICLES TO THE APPROPRIATE SITES

This one sounds like a no brainer, but at least now you can’t say nobody told you. Make sure that you send your articles to places that will actually publish them. This obviously applies to content (don’t send an article about high New York Society to a Mountain Climber’s website), but this also applies to style and voice and things like that. If you’re an edgy, sarcastic writer, you probably don’t want to be submitting to a serious, boring site. They simply won’t publish your article, and your article marketing campaign will be a waste.

Also, don’t just write an article and then try to get it published. This method might produce some results, but they will be few and far between and will require a lot of time and selling. Instead, write your articles with a specific site in mind. Go and read other articles on the site. Know the voice and structure of the already published articles. Review the submissions guidelines. Be familiar with policies. In the e-mail, include reasons that your article is a perfect match for their site. An article written with purpose for a specific site or group of sites will be more successful than one written without a destination in mind.

GRAMMAR, GRAMMAR, GRAMMAR

The whole point of article marketing is to convince people to click on the link to your site that you’ve included in your byline. You will lose a lot of credibility if your article is full of grammatical mistakes and poorly thought out sentences. Write several drafts of your articles. Make sure you’re saying what you mean. Once your article is perfect, have someone else read it to make sure you’re not blind. You’d be amazed what you miss in your own writing, even if you’re a professional editor. Doing this will A. Make editors more likely to accept your work and B. Give the reader the impression that you are professional, which will in turn make them try to find out what else you have to say.

REFER BACK TO YOUR OTHER ARTICLE WITH LINKS

If you can, include links in the body of your e-mail that will lead back to your site. After all, that is the entire point of article marketing. A good way to do this is to refer to an article that you’ve written in the past that is ‘coincidentally’ posted only on your website. People like more information, and if you tell them there is more on another site, chances are that they’ll go there, and you just got another hit.

Be careful not to overuse this technique. Too many links will make them commonplace and readers won’t notice them. Including one or two makes them special and probably worthwhile. Also, don’t link to irrelevant articles. Readers will just get annoyed and not browse around your site. The object of article marketing is to get people exploring your site. If they wind up at a random article, they’ll just close the window and go back to what they were reading, instead of stumbling across your affiliate marketing links.

SIGN YOUR WORK

Don’t ever forget about the signature or byline at the end of your article. This should include your name, of course, but also a link directly to your site’s homepage. You might also consider linking to a few related articles that are posted on your site. Anyone who enjoyed the article will take the time to see who wrote it and what their background or own personal ventures are, and chances are, they’ll click on the link to read more by you. The signature section is the climax of your article marketing campaign. It is where you are trying to guide readers with your article so they will see your links and visit your site and make you money. It’s that simple.


Article Marketing: Head Start Your Business

November 10, 2009

It is easy to win a race and be on top but the same saying does not go with keeping yourself at the top. Having a head start in the business of Article Marketing would require dedication and skill. Aside from persevering in the market, you must be in the know of what makes other article marketers fail and devise of ways to avoid it.

Failure in article marketing is not new. Many have tried and many were beat. Where did they go wrong? Perhaps, they had the wrong audiences targeted. Maybe they didn’t make articles that were good enough. There are a lot of reasons. However, when businesses fail in Article Marketing, several crucial factors can be pinpointed.

The greatest evil in Article Marketing is plagiarism. The issue has long been addressed but hasn’t been avoided as well as it should have been. Let it be known that plagiarism is illegal worldwide and several technologies have been created to quickly identify plagiarized work. Subsequently, if your article is found to be plagiarized, search engines would give you a low rank, hence traffic to your site will be minimized. To some extent, your articles and other entries may be deleted and you will not benefit as much from your endeavor, or worse, not benefit at all.

There are surefire ways to avoid plagiarism. If you want to write an article about a certain topic, you start of by researching for common contents. The most favored site for research is of course, through the Internet. Once you have found the articles you want to use, instead of copying and pasting them on your empty document right away, take time to read the article first. Make sure you understand what the articles say, highlight point s you agree with and want to address in your own article. You may also want to bullet or summarize the article you have read. In this way, it is ensured that you won’t have a plagiarized product. The next step would be to write in your own words, what you have understood from the research you’ve done. Do incorporate the important facts you’ve discovered in the articles that you’ve read but make sure that they are still written in your own words.

In Article Marketing, originality may just very well lead you to success. This is because search engines that analyze your work and find no discrepancies with regards to plagiarism or duplication then the rank they will give you would be higher. What is the advantage of a higher rank? Not only will it generate traffic, it would also lower the cost of the pay-per-click of your article or website.

Another factor that usually leads to failure in the domain of Article Marketing is the failure to write enough articles of interest. Many of those who start out in Article Marketing usually begin with just a few articles and think that that is it. But it is not it, because a few articles would not accomplish a name or even a reputation for your business. You have to write as many articles as you can. Though tiring, it is very well worth it.

The job of having to write articles may be made easy by writing topics of your own interest. Choose products to advertise whose interests are similar to your own and who you know so much about. The greater the interest and the greater the body of knowledge you hold for one particular topic, and then there will be no limit to what you can write.

Failure of your articles to be exposed would also result to the failure of your business. If you do not expose your articles to as many consumers as possible, your bank account would not change a cent. The lesser consumers you have, the lesser your rank will be and you will be lost among other business in line for Article Marketing. You will have to work hard for your articles to be circulated. This can be done through article directories, link partners, forum sites, newsletters, the approaches are not at all limited, what with the capacity of the Web to reach different audiences. If the means are not limited, then you should not limit yourself as well. Explore what other ways can ensure the distribution of your articles, this just has to be done in order to survive in the business.

Frankly the most important factor of all that lead to most business fading out in the area of Article Marketing is the failure to stay long in the race. Many have succeeded, so why should followers fail? Longevity is one factor that will contribute to the success you will experience in Article Marketing. Let’s face the facts, traffic is generated for a period of time and may even go as long as years to wait. Profits would depend on the traffic you generate, as your traffic steadily increases, your profit would also steadily increase.

Like any other business, whether online or outside the World Wide Web, much has to be invested in order for it to succeed. If you are willing to work hard and have faith in what you do, then you have a greater chance of avoiding these pitfalls in Article Marketing.


Article Marketing And The Eye Of The Spider

November 10, 2009

Ever wondered how internet marketing worked? How does anybody who is into internet marketing inform his potential customers that he exists? And how do customers who are looking for something specific, know where to look for it? Given the sheer profusion of pages on the internet, this can be a herculean task for both the buyer as well as the seller.

Internet marketing is all about catching the ‘eye of the spider’. ‘Spiders’ are ingenious little devices that search all the pages of the World Wide Web looking for those pages that are most relevant to the search term that the internet user has entered. Not only do spiders find the appropriate pages, but they also rank these pages in order of relevance, making it easier for the user to find what he is looking for. Goes without saying, anybody looking for something would first click on the page that is right on top of the list. If he finds what he is looking for, that’s it- he looks no further. It is only if he does not find what he wants that he will then go down the list of pages that the spiders have ranked in decreasing order of relevance. The key then, is to make sure your website is ranked right up there above all others that have the same keyword.

Here are a few tips on how you can use article marketing to catch the eye of that all-important spider and get your website ranked right up there, where it can be seen by millions of users.

Make sure your article content is original

Spiders never forget! They memorize every article they have ever crawled over. If they come across a similar article during subsequent searches they immediately pick it out as a plagiarized copy. Instead of the brownie points you would expect to win for featuring valuable content on your web site, your web site would get penalized for featuring copied content. It is critical to make sure that your article content is always original.

Post your original articles on your own website first

By posting your original content on your own website before distributing it to other sites, you stake a claim to your article, and prevent those spiders from penalizing it for duplication.  Also, when the spider picks up your article during a search, if the article is posted on your website, it will lead the reader straight to your site circumventing the round-about route.

Embed those keywords and keyword phrases

Using appropriate keywords and keyword phrases throughout your article while maintaining optimum keyword density, is critical. Proper keywords used correctly helps spiders index your website and leverages your search engine optimization. It is important to remember that proper usage of keywords and keyword phrases is critical. Keywords that are randomly placed throughout the article, known as keyword stuffing, will only help get your article disqualified and penalized by search engines. And if your article that is unintelligently keyword stuffed, does get past the search engines, your site visitors will be none too impressed with the quality of your articles and will almost certainly turn away. Once this happens, it is almost impossible to lure them back again.

Increase your link popularity

Spiders determine the popularity and relevancy of your website by the quality and quantity of inbound hyperlinks from other websites to yours. Include an “About the Author” section with a link to your website in every author resource box at the end of your article. It is obligatory for other websites to include this section if they decide to publish your article on their site. This in itself will guarantee you unlimited free publicity. If your article is informative and interesting, and is placed on several sites, you would automatically get plenty of links pointing back to your site. This is guaranteed to catch the eye of the spider and increase your search engine ranking.

Maximize your exposure through article distribution sites

By submitting your articles to large distributions sites such as GoArticles.com or eZine.com you increase the chances of your article being repurposed by other webmasters who are continuously seeking quality content. This can have a kind of viral effect and send a continuous stream of significant traffic towards the direction of your articles.

Persistence pays

Writing just one article, no matter how good, is not enough to get you the desired results. Catching the eye of the spider takes time. To reap the benefits of article marketing requires time and patience as well as the unswerving commitment to generate and disseminate good quality articles consistently. This is what will create a valuable footprint in your field of expertise and help increase the number of back-links to your site.

Maintain that word count

Most websites will only accept and distribute articles that meet their specified article requirements with regard to minimum and maximum length. As a rule, articles should be no more than 500 words and no less than 300 words.