Article Marketing: How To Write Great Articles

November 9, 2009

All the hype nowadays in web-based industries is the pioneering concept called article marketing. Article marketing is one type of Internet advertising that has proven to be both instructive and effective, because Internet users are being given useful information on their related searches, through short but helpful articles with an accompanying link to the author’s site at the bottom part of the article. Website owners are now given a new way to market their goods and services, where they can post their articles in a number of directories in exchange for potential views and increased website traffic.

So how do you write such articles? Article writing encompasses initially mass print media like magazines, newspapers, and the like. The articles written in these media are usually long winded and detailed, and very often command longer attention spans from the readers.  Newspapers and magazines pay their writers to write such long articles because their readership depend on how wide range the topics are, and how up to trend the issues are. But the articles employed in Internet article marketing should not be in parallel with the articles written in print. The web is a never-ending source of research material and if the readers do not get what they want instantly by reading the articles published in directories, they could turn to other sources because the choices are endless.  Therefore the articles have to be written in such a way that the attentions of the Internet users are utilized to the fullest degree.

Short articles of about 600-800 words are most ideal. This way, all the important elements of a subject matter is tightly woven into the article, thus creating less risk of boring the readers with unnecessary matters.  Imagine an article that has too much introduction, an incoherent body, and a hanging conclusion- no one would take the effort to have to analyze what is written, because people want straight up facts. They want to read and to understand each sentence, and ideally to be more informed about the given issue, period.

For example, an article that deals with the benefits of water therapy would want to consider including highlights on how the consumption of water could help in eradicating toxins built up by faulty eating. And then this could be explained further by noting specific studies that have dealt with natural remedies alongside the use of conventional commercial medicine. The advantages of utilizing natural therapies would be that there are less possibilities of side effects and a less overworked liver, as this essential body organ is primarily responsible in the flushing out of unwanted toxins from overeating, unnatural diets, and of course modern pills and medicines.

The article has to be persuasive, too. Persuasive, yes, but not in the obvious way of trying to sell something, credible in the sense that straight facts, and not just mere opinions, are being presented. Statistical studies that can be verified are helpful tools in persuasive delivery because there are quite a number of surveys over the Internet that provides clear facts. A persuasive article would also want to consider using quotes from reliable personalities on the subject matter.  This adds credibility to the written article and considerably increases general interest.  Anyone who would read something that was verified by an expert, and can be traced back to historical truths would most likely begin to form certain positive beliefs.

Then there is the issue about the target market. And in this case, since the articles can be read by many, it would be more appropriate to say target audience. Of course, not everyone is interested with the things that are written in the articles. There would be people who would not care less what the topics are about simply because not every topic can elicit a favorable response from everyone. The reason why businesses have to target a market niche is because certain demographics will veer away from what the popular trends are. Age, gender, cultural differences, and the like are just some of the demographics to be considered.  If a certain article topic for example is targeted to people with age over 40, perhaps the use of modern slang and the online chat lexicons should be discouraged. The audiences are the judges on the written articles, and if they are disappointed with what they have read, they would most very likely switch to other websites, or to choose the articles that are in tune with what they are searching for.

Asking questions on the topics too would help very largely. This allows for review on the article that will be published. Will the target audience care to hear this? Will this information drive be helpful? Will these people be propelled to read further and to click on the site located at the resource box? Or will they just end up getting bored on mid-page and abandon the site altogether? These are just some of the crucial questions that need to be dealt with in creating well-written contents in article marketing.

A well-written article too, is one that appears not be blatantly selling anything, but one that disguises merely as simple information drive. People usually have adverse reactions to annoying salesmen knocking on doors in the rush of morning hours, that when they are usually presented anything that merits a sale, the mechanical response would almost always be in the negative. Article marketing seeks to build up a wide readership over an extended period of time by publishing relevant and up-to-date articles, and not to drive would-be clients away because of the obvious want of easy profit. The wide source of information, and the relatively easy access to it have made our audiences more intelligent buyers, and their knowledge compels them to make choices that they can benefit from even in the long term.

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Correlating Revenue To The Articles You Write

November 9, 2009

If you are involved in writing or using articles to establish your credentials to share skills and knowledge to a broader internet community, it may be time to pause for a while and to consider to what extent this activity of article marketing is bringing in revenue to your online efforts.

While article marketing is a function of many factors that may not lend itself to an exact computation of benefits in monetary terms, we cannot run away from the fact that when it comes to profitabilty of any online business, we have to think in terms of dollars and cents.

This is where statistics play a big part in correlating revenue to the articles we write.

Is it possible, for example, to project revenue to the number of articles we write, as there are factors peculiar only to the particular author that are not common to any other individual?

This is where the use of simple mathematics is helpful in our quest to correlate revenue to the articles we write.

Over a period of time of say 6 months, an author of various articles can actually keep a graph of revenue derived from article writing with the “y” axis as Revenue and the “x” axis of the graph as the number of articles written, each time keeping the number of article depositories to which the article was submitted at a constant figure.

In this particular case, say for example if you are marketing these articles to the article depositories such as ezinearticles.com or goarticles.com, your revenue that goes to the “y” axis is the payout derived from Google Adsense for the month by using solely article marketing alone, and the “x” axis will be the number of articles you have submitted.

Over the period of 6 months, you will have sufficient data on the graph for which you can draw a best fit curve or applying the principles of linear regression to form a straight line that goes through most of these points on the graph where the line is represented by the equation y=mx+c

The function of the regressed straight line will indicate that the revenue derived is a function of “m” which is the gradient or slope of the line, and a constant “c”.

The constant “c” is the value where the straight line cuts the “y” axis and this is the particular part which stems from the individual and is a representation of his abilities in writing, his style of writing, his command of the language and factors that only the individual possesses.

By doing a correlation study between the revenue obtained and the number of articles submitted in article marketing, keeping other factors constant as far as possible, it will be possible to gauge the quality of the author’s writing. It will also be possible to form a rough basis to project further revenue to the number of articles planned for submission, ignoring other factors such as keyword selection, onsite and offsite search engine optimisation which are not included in the study, and only on the basis of the individual writing “flair” and abilities as measured by the constant “c”.

While this is by no means exact and is an approximation, keeping statistics and charts like these serves a useful function in helping the marketer to identify sudden trend changes, especially where performance or revenue suddenly falls from the norm ( or the mean ).

He can then study what has led to this deviation from the mean and why. Charting these details will make any change very apparent which may be missed otherwise.

While it is common for an internet marketer to use software scripts to track his earnings from Google Adsense, for example, most scripts do not lend themselves to this particular graphical analysis as explained. It is when the charting is done by hand, albeit in such a simple way, that the internet marketer is sensitive enough and alert to any sudden changes or is able to consider what factor to change in his article writing to derive more revenue.

He can go deeper to ask this question: “Since the revenue is directly proportional to the slope of the revenue line, what factors will change the slope?”.

Knowing these factors, he can vary them and test out his changes.

By correlating revenue to the number of articles written, the internet marketer has a way to project profitability, no matter how rough. He has on his hands a set of statistics that he can use for further research and analysis, or in marketing terms “testing”.


Article Marketing Information And Advice

November 6, 2009

informationWriting articles as I am sure many of you know is a very popular way of increasing the amount of backward links that you have pointing to your site. In theory, the more of these backward links we are able to obtain, the more traffic our site should receive. There are however some very important things to take into consideration when writing and submitting your articles as you do not want to be wasting your time and you do not want your site to get dropped by the major search engines or put in some sort of sandbox.

The first thing to remember is that Rome was not built in a day. What I mean is if you have a new website, about for example hair loss, you may want to reach the top ten in Google for your keywords within say six months. You hear that one way to do this is by building up good number of backward links to this hair site. You think that the more the merrier and start pounding out one article after the other and are very proud of yourself after the first month because you were able to write fifty articles all pointing to your new hair website.

I believe this approach to be totally wrong. The hair loss websites which are in the top ten of Google have probably been around for quite a number of years and will without doubt have a number of quality backward links. If your site sticks around for a long time and you continue to build up its backward links it will go higher and higher in the search engines over time.

The one thing you do not want to do is to raise any red flags with the search engines. A new site which has eight hundred backward links after one month could raise this red flag. The search engines will now probably not trust this site and could easily put it in some sort of sandbox until it decides whether it is kosha or not.

In my opinion it is important to build up the number of backward links to a new website fairly slowly. When writing articles, I would personally only write one article with a link to a new website per week. Of course if you have ten websites, you are able to write ten articles if you only decide to have one link on each article etc.

I also think that it is very worthwhile to only submit the same article to around five or six of the different article directories. I would submit the article in total to around twenty-two article directories but would have around four variations of it etc. The differences in each article are not massive but are big enough to make it more original. There is a big thing being debated at the moment in webmaster circles about the potential damage that can be caused by duplicate content. From what I have read, everybody seems to have a different opinion on this subject. My opinion is that it is better to be safe than sorry, therefore why take the risk? It would be good however if the major search engines could clarify their position on the subject, but lets face it, that is never going to happen.

In conclusion, my advice is to enjoy writing articles, have patience, build up the number of backward links slowly and to submit different variations of the same article to the directories.


Article Marketing Myths And Facts

November 6, 2009

factsBy now everyone has heard of article marketing and so many people out define it in so many different ways there that it has become hard for people new to article marketing to understand.

First of all, most of the SEO Gurus caught on to article marketing late in the game, then scrambled to create their own definitions of it at the last minute so it didn’t appear they were ever not aware of the power of article marketing.

In general, article marketing is where you write an article on a topic that is related to your website topic. Not a promotional article for your website, but an article about something that is informative to the reader. In the article you use keywords and phrases that relate to your topic as well, much like you would optimize a webpage. Your article when reprinted will be the text of a webpage or webpages.

In the author bio section at the bottom is some info about you and links to your website. It is suggested that you put in one link to your main page and one to an interior page that fits the article you are writing.

If your article is submitted to websites that take article submissions and offers free content to webmasters, then webmasters choose to repost your article on their websites, the links in the author bio section become links from their websites to your website.

Now lets go on to the myths and facts about article marketing.

MYTH: Article marketing doesn’t really help you all that much.

FACT: Article Marketing can help you increase your link popularity and be a source of some of the most targeted traffic you can get.

MYTH: Reprinted Articles only get indexed as supplemental pages, therefore it doesn’t help enough to make it worthwhile.

FACT: Depending on where the article gets submitted to, the article itself can get a top 10 listing in major search engines and not as a supplemental page.

MYTH: Submitting your article everywhere creates duplicate content and the search engines will punish or discount those pages as a result.

FACT: If search engines punished duplicate content in the way that myth suggests then all rss feeds that cause a post in a blog to be reproduced to be discounted or published and they are not. The New York Times articles and CNN stuff is blasted all over the web and are not punished or discounted.

Duplicate content is two webpages that are around 70% similar, not two webpages that have similar text on them.

MYTH: The only way article marketing works is you write an article then submit it to thousands of article submission websites.

FACT: There is more than one way to make article marketing work for you. The way mentioned above works okay if you are looking to get a lot of links back to your website whether they are related or not and can be effective if you currently have very little or no link popularity at all.

Another way is to hand submit your article to article submission websites that only accept articles related to your topic. This is more difficult but the links help you more just through the submissions and it’s more likely that the websites that pick up and repost your article will be also related to your topic which can help you with better links and targeted traffic.

Yet another way is to write a very high quality article that you really take your time on and research. You then choose a very high traffic website related to your topic. One that has great PR and a lot of visitors.

Email them your article and offer them an exclusive if they will print your article with your links included in the bio. If your article is of good quality and they get an exclusive you have a good chance they will post your article there.

This one posting of your article can be more powerful than the mass submitted article method if you choose the website you submit it to carefully.

Last but not least, posting your article exclusively on your own website is a great way to add fresh content and if the article is good, people will link directly to the article increasing both traffic and PR for your webpage where you posted the article. But for this to work you need to already have some traffic to work with.

MYTH: You should always post your article in your website first, then wait to get crawled by the search engines before submitting the article elsewhere.

FACT: Adding articles to your own website is called adding content. Submitting those articles to other websites is called article marketing. With article marketing you don’t want the article indexed on your website first.

Yes you read that right. You do not want the article indexed on your website first. You are or should already be doing SEO on your website and adding fresh content to your website for the search engines to get traffic from them.

Submitting articles to other websites and having the search engines find it there first gives another gateway that people can find your website through.

If the websites that you submitted your articles to get crawled often, then having your article appear there with the links intact will get your website crawled as well.

If the websites you submitted your article to are getting indexed well by the search engines, then your article being found on their website first might get it in the top 10 results.

Placing it into your own website with no or low PR might not have gotten the article indexed at all.

I hope this article will clear up some of the myths about article marketing and that it has helped you understand how and why it works.