Article Marketing: Head Start Your Business

November 10, 2009

It is easy to win a race and be on top but the same saying does not go with keeping yourself at the top. Having a head start in the business of Article Marketing would require dedication and skill. Aside from persevering in the market, you must be in the know of what makes other article marketers fail and devise of ways to avoid it.

Failure in article marketing is not new. Many have tried and many were beat. Where did they go wrong? Perhaps, they had the wrong audiences targeted. Maybe they didn’t make articles that were good enough. There are a lot of reasons. However, when businesses fail in Article Marketing, several crucial factors can be pinpointed.

The greatest evil in Article Marketing is plagiarism. The issue has long been addressed but hasn’t been avoided as well as it should have been. Let it be known that plagiarism is illegal worldwide and several technologies have been created to quickly identify plagiarized work. Subsequently, if your article is found to be plagiarized, search engines would give you a low rank, hence traffic to your site will be minimized. To some extent, your articles and other entries may be deleted and you will not benefit as much from your endeavor, or worse, not benefit at all.

There are surefire ways to avoid plagiarism. If you want to write an article about a certain topic, you start of by researching for common contents. The most favored site for research is of course, through the Internet. Once you have found the articles you want to use, instead of copying and pasting them on your empty document right away, take time to read the article first. Make sure you understand what the articles say, highlight point s you agree with and want to address in your own article. You may also want to bullet or summarize the article you have read. In this way, it is ensured that you won’t have a plagiarized product. The next step would be to write in your own words, what you have understood from the research you’ve done. Do incorporate the important facts you’ve discovered in the articles that you’ve read but make sure that they are still written in your own words.

In Article Marketing, originality may just very well lead you to success. This is because search engines that analyze your work and find no discrepancies with regards to plagiarism or duplication then the rank they will give you would be higher. What is the advantage of a higher rank? Not only will it generate traffic, it would also lower the cost of the pay-per-click of your article or website.

Another factor that usually leads to failure in the domain of Article Marketing is the failure to write enough articles of interest. Many of those who start out in Article Marketing usually begin with just a few articles and think that that is it. But it is not it, because a few articles would not accomplish a name or even a reputation for your business. You have to write as many articles as you can. Though tiring, it is very well worth it.

The job of having to write articles may be made easy by writing topics of your own interest. Choose products to advertise whose interests are similar to your own and who you know so much about. The greater the interest and the greater the body of knowledge you hold for one particular topic, and then there will be no limit to what you can write.

Failure of your articles to be exposed would also result to the failure of your business. If you do not expose your articles to as many consumers as possible, your bank account would not change a cent. The lesser consumers you have, the lesser your rank will be and you will be lost among other business in line for Article Marketing. You will have to work hard for your articles to be circulated. This can be done through article directories, link partners, forum sites, newsletters, the approaches are not at all limited, what with the capacity of the Web to reach different audiences. If the means are not limited, then you should not limit yourself as well. Explore what other ways can ensure the distribution of your articles, this just has to be done in order to survive in the business.

Frankly the most important factor of all that lead to most business fading out in the area of Article Marketing is the failure to stay long in the race. Many have succeeded, so why should followers fail? Longevity is one factor that will contribute to the success you will experience in Article Marketing. Let’s face the facts, traffic is generated for a period of time and may even go as long as years to wait. Profits would depend on the traffic you generate, as your traffic steadily increases, your profit would also steadily increase.

Like any other business, whether online or outside the World Wide Web, much has to be invested in order for it to succeed. If you are willing to work hard and have faith in what you do, then you have a greater chance of avoiding these pitfalls in Article Marketing.


Article Marketing: How To Write Great Articles

November 9, 2009

All the hype nowadays in web-based industries is the pioneering concept called article marketing. Article marketing is one type of Internet advertising that has proven to be both instructive and effective, because Internet users are being given useful information on their related searches, through short but helpful articles with an accompanying link to the author’s site at the bottom part of the article. Website owners are now given a new way to market their goods and services, where they can post their articles in a number of directories in exchange for potential views and increased website traffic.

So how do you write such articles? Article writing encompasses initially mass print media like magazines, newspapers, and the like. The articles written in these media are usually long winded and detailed, and very often command longer attention spans from the readers.  Newspapers and magazines pay their writers to write such long articles because their readership depend on how wide range the topics are, and how up to trend the issues are. But the articles employed in Internet article marketing should not be in parallel with the articles written in print. The web is a never-ending source of research material and if the readers do not get what they want instantly by reading the articles published in directories, they could turn to other sources because the choices are endless.  Therefore the articles have to be written in such a way that the attentions of the Internet users are utilized to the fullest degree.

Short articles of about 600-800 words are most ideal. This way, all the important elements of a subject matter is tightly woven into the article, thus creating less risk of boring the readers with unnecessary matters.  Imagine an article that has too much introduction, an incoherent body, and a hanging conclusion- no one would take the effort to have to analyze what is written, because people want straight up facts. They want to read and to understand each sentence, and ideally to be more informed about the given issue, period.

For example, an article that deals with the benefits of water therapy would want to consider including highlights on how the consumption of water could help in eradicating toxins built up by faulty eating. And then this could be explained further by noting specific studies that have dealt with natural remedies alongside the use of conventional commercial medicine. The advantages of utilizing natural therapies would be that there are less possibilities of side effects and a less overworked liver, as this essential body organ is primarily responsible in the flushing out of unwanted toxins from overeating, unnatural diets, and of course modern pills and medicines.

The article has to be persuasive, too. Persuasive, yes, but not in the obvious way of trying to sell something, credible in the sense that straight facts, and not just mere opinions, are being presented. Statistical studies that can be verified are helpful tools in persuasive delivery because there are quite a number of surveys over the Internet that provides clear facts. A persuasive article would also want to consider using quotes from reliable personalities on the subject matter.  This adds credibility to the written article and considerably increases general interest.  Anyone who would read something that was verified by an expert, and can be traced back to historical truths would most likely begin to form certain positive beliefs.

Then there is the issue about the target market. And in this case, since the articles can be read by many, it would be more appropriate to say target audience. Of course, not everyone is interested with the things that are written in the articles. There would be people who would not care less what the topics are about simply because not every topic can elicit a favorable response from everyone. The reason why businesses have to target a market niche is because certain demographics will veer away from what the popular trends are. Age, gender, cultural differences, and the like are just some of the demographics to be considered.  If a certain article topic for example is targeted to people with age over 40, perhaps the use of modern slang and the online chat lexicons should be discouraged. The audiences are the judges on the written articles, and if they are disappointed with what they have read, they would most very likely switch to other websites, or to choose the articles that are in tune with what they are searching for.

Asking questions on the topics too would help very largely. This allows for review on the article that will be published. Will the target audience care to hear this? Will this information drive be helpful? Will these people be propelled to read further and to click on the site located at the resource box? Or will they just end up getting bored on mid-page and abandon the site altogether? These are just some of the crucial questions that need to be dealt with in creating well-written contents in article marketing.

A well-written article too, is one that appears not be blatantly selling anything, but one that disguises merely as simple information drive. People usually have adverse reactions to annoying salesmen knocking on doors in the rush of morning hours, that when they are usually presented anything that merits a sale, the mechanical response would almost always be in the negative. Article marketing seeks to build up a wide readership over an extended period of time by publishing relevant and up-to-date articles, and not to drive would-be clients away because of the obvious want of easy profit. The wide source of information, and the relatively easy access to it have made our audiences more intelligent buyers, and their knowledge compels them to make choices that they can benefit from even in the long term.


Correlating Revenue To The Articles You Write

November 9, 2009

If you are involved in writing or using articles to establish your credentials to share skills and knowledge to a broader internet community, it may be time to pause for a while and to consider to what extent this activity of article marketing is bringing in revenue to your online efforts.

While article marketing is a function of many factors that may not lend itself to an exact computation of benefits in monetary terms, we cannot run away from the fact that when it comes to profitabilty of any online business, we have to think in terms of dollars and cents.

This is where statistics play a big part in correlating revenue to the articles we write.

Is it possible, for example, to project revenue to the number of articles we write, as there are factors peculiar only to the particular author that are not common to any other individual?

This is where the use of simple mathematics is helpful in our quest to correlate revenue to the articles we write.

Over a period of time of say 6 months, an author of various articles can actually keep a graph of revenue derived from article writing with the “y” axis as Revenue and the “x” axis of the graph as the number of articles written, each time keeping the number of article depositories to which the article was submitted at a constant figure.

In this particular case, say for example if you are marketing these articles to the article depositories such as ezinearticles.com or goarticles.com, your revenue that goes to the “y” axis is the payout derived from Google Adsense for the month by using solely article marketing alone, and the “x” axis will be the number of articles you have submitted.

Over the period of 6 months, you will have sufficient data on the graph for which you can draw a best fit curve or applying the principles of linear regression to form a straight line that goes through most of these points on the graph where the line is represented by the equation y=mx+c

The function of the regressed straight line will indicate that the revenue derived is a function of “m” which is the gradient or slope of the line, and a constant “c”.

The constant “c” is the value where the straight line cuts the “y” axis and this is the particular part which stems from the individual and is a representation of his abilities in writing, his style of writing, his command of the language and factors that only the individual possesses.

By doing a correlation study between the revenue obtained and the number of articles submitted in article marketing, keeping other factors constant as far as possible, it will be possible to gauge the quality of the author’s writing. It will also be possible to form a rough basis to project further revenue to the number of articles planned for submission, ignoring other factors such as keyword selection, onsite and offsite search engine optimisation which are not included in the study, and only on the basis of the individual writing “flair” and abilities as measured by the constant “c”.

While this is by no means exact and is an approximation, keeping statistics and charts like these serves a useful function in helping the marketer to identify sudden trend changes, especially where performance or revenue suddenly falls from the norm ( or the mean ).

He can then study what has led to this deviation from the mean and why. Charting these details will make any change very apparent which may be missed otherwise.

While it is common for an internet marketer to use software scripts to track his earnings from Google Adsense, for example, most scripts do not lend themselves to this particular graphical analysis as explained. It is when the charting is done by hand, albeit in such a simple way, that the internet marketer is sensitive enough and alert to any sudden changes or is able to consider what factor to change in his article writing to derive more revenue.

He can go deeper to ask this question: “Since the revenue is directly proportional to the slope of the revenue line, what factors will change the slope?”.

Knowing these factors, he can vary them and test out his changes.

By correlating revenue to the number of articles written, the internet marketer has a way to project profitability, no matter how rough. He has on his hands a set of statistics that he can use for further research and analysis, or in marketing terms “testing”.


Article Marketing Myths And Facts

November 6, 2009

factsBy now everyone has heard of article marketing and so many people out define it in so many different ways there that it has become hard for people new to article marketing to understand.

First of all, most of the SEO Gurus caught on to article marketing late in the game, then scrambled to create their own definitions of it at the last minute so it didn’t appear they were ever not aware of the power of article marketing.

In general, article marketing is where you write an article on a topic that is related to your website topic. Not a promotional article for your website, but an article about something that is informative to the reader. In the article you use keywords and phrases that relate to your topic as well, much like you would optimize a webpage. Your article when reprinted will be the text of a webpage or webpages.

In the author bio section at the bottom is some info about you and links to your website. It is suggested that you put in one link to your main page and one to an interior page that fits the article you are writing.

If your article is submitted to websites that take article submissions and offers free content to webmasters, then webmasters choose to repost your article on their websites, the links in the author bio section become links from their websites to your website.

Now lets go on to the myths and facts about article marketing.

MYTH: Article marketing doesn’t really help you all that much.

FACT: Article Marketing can help you increase your link popularity and be a source of some of the most targeted traffic you can get.

MYTH: Reprinted Articles only get indexed as supplemental pages, therefore it doesn’t help enough to make it worthwhile.

FACT: Depending on where the article gets submitted to, the article itself can get a top 10 listing in major search engines and not as a supplemental page.

MYTH: Submitting your article everywhere creates duplicate content and the search engines will punish or discount those pages as a result.

FACT: If search engines punished duplicate content in the way that myth suggests then all rss feeds that cause a post in a blog to be reproduced to be discounted or published and they are not. The New York Times articles and CNN stuff is blasted all over the web and are not punished or discounted.

Duplicate content is two webpages that are around 70% similar, not two webpages that have similar text on them.

MYTH: The only way article marketing works is you write an article then submit it to thousands of article submission websites.

FACT: There is more than one way to make article marketing work for you. The way mentioned above works okay if you are looking to get a lot of links back to your website whether they are related or not and can be effective if you currently have very little or no link popularity at all.

Another way is to hand submit your article to article submission websites that only accept articles related to your topic. This is more difficult but the links help you more just through the submissions and it’s more likely that the websites that pick up and repost your article will be also related to your topic which can help you with better links and targeted traffic.

Yet another way is to write a very high quality article that you really take your time on and research. You then choose a very high traffic website related to your topic. One that has great PR and a lot of visitors.

Email them your article and offer them an exclusive if they will print your article with your links included in the bio. If your article is of good quality and they get an exclusive you have a good chance they will post your article there.

This one posting of your article can be more powerful than the mass submitted article method if you choose the website you submit it to carefully.

Last but not least, posting your article exclusively on your own website is a great way to add fresh content and if the article is good, people will link directly to the article increasing both traffic and PR for your webpage where you posted the article. But for this to work you need to already have some traffic to work with.

MYTH: You should always post your article in your website first, then wait to get crawled by the search engines before submitting the article elsewhere.

FACT: Adding articles to your own website is called adding content. Submitting those articles to other websites is called article marketing. With article marketing you don’t want the article indexed on your website first.

Yes you read that right. You do not want the article indexed on your website first. You are or should already be doing SEO on your website and adding fresh content to your website for the search engines to get traffic from them.

Submitting articles to other websites and having the search engines find it there first gives another gateway that people can find your website through.

If the websites that you submitted your articles to get crawled often, then having your article appear there with the links intact will get your website crawled as well.

If the websites you submitted your article to are getting indexed well by the search engines, then your article being found on their website first might get it in the top 10 results.

Placing it into your own website with no or low PR might not have gotten the article indexed at all.

I hope this article will clear up some of the myths about article marketing and that it has helped you understand how and why it works.


Instant Reports in 48 hour

October 23, 2009

qualityCreate a High Quality Info Product in Less Than 2 Days

Here’s my secret formula for banging out information products in an instant.

In the Beginning…

Not too long ago I decided I’d quit trying to game the system with tricks and fancy “one-off” marketing that only worked until technology changed. Besides, none of that stuff made me money.

question-markSo I sat down and said: “What’s the number 1 skill that would make me money… no matter what the economy does… no matter what happens to me personally… no matter how technology changes… no matter what!”

The answer to that is simple:

Creating high quality, valuable content!

High quality content is the best way to market yourself. You only have to look as far as the latest, most successful product launches to see they all share one thing in common… they used good, high quality content to get the market place in a frenzy.

High quality content is essential for product creation. If someone buys your product, and it changes their life…
Then You’ll Have A Customer For Life!

All great info products require one skill… good writing.

How to Become a World-Class Info Publisher

Writing sucks!
It’s hard, confusing and just takes a long time. At least, that’s what I thought. Actually, writing is easy once you have a system that…

  • eliminates writer’s block
  • prevents procrastination
  • organizes your information into easily digestible chunks
  • forces you to write without having to pause to think…

Really, those are the only things that prevent you from being a world-class info publisher. If you removed these stumbling blocks, then the content will practically create itself.

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How To Get Raving Testimonials From Your Freshly Created Info Products

presentationWhy do 95% of people who buy information products never act on them?

Are people just lazy? Stupid? Afraid to try something new? All of the above?

I believe that’s part of it. But here’s what I contend – the reason why most people don’t act on information is mainly because of one reason:

Most information publishers simply do not know how to present their information in a way that makes it easy to act on.

In other words it’s your duty to create a product so easy for someone to act on it, they’d feel like an idiot if they didn’t.

However, it’s hard enough for most people to even create a product… much less do it in a way that optimizes the learning process for their readers. Well, my technique for shortcutting product creation not only makes it easier for you to create high quality products at will.

It forces you to present your information in a way that guarantees the maximum amounts of readers will take action on it… and get great results!

When I first created this system, I used it to invade and dominate tiny niches. In a panic attack subniche, here’s how it was done:

The first week of each month I have my list fill out a survey where they ask me their two most pressing questions.

The second week I create a report focused around the most common question my list asked me in the survey. Then I sold that report to my list. I marketed that product until the end of the month.

Then each month I repeated the process and created a new product.

Talk about easy money.

I’ve also used these techniques to:

  1. Create free reports that include affiliate links. I then submit these reports to “JV Giveaways”, sites like Butterfly reports (where others market my reports for me) and other sites where people get my free reports and end up buying something through one of my affiliate links.
  2. Create reports that build my list for me — you can’t describe the feeling of entering into a new niche Monday morning, creating a “free report” by Monday afternoon and tossing up a squeeze page Monday night using that free report to begin building your list immediately. I do it all the time.
  3. Create PLR Products – I then license the master rights to these products to other marketers. It’s a good way for anyone to make quick money if they’re in a pinch.
  4. Create my own products that I sell from anywhere between $17-$97

lack-of-actionThe Single Biggest Mistake Which Keeps Internet Marketers Poor

I recently got back from a huge 4 day internet marketing seminar in Austin, Texas. What I found there where two groups of people – those making hundreds of thousands of dollars a year on the internet, and those who weren’t making anything.

There were very few people in between.

It’s a real eye opener to witness first hand the difference in behavior from those who make a ton of money online, and those who don’t. Without a doubt, there is one huge difference between success and failure. I’d like to share this behavior trait with you so you can make a ton of money with your own online business.

The first day of the seminar I sat next to a very nice, older couple that were struggling online. The problem wasn’t information. I’d later find out that they had bought a ton of courses and products on how to make money on the Internet. In fact, some of those products ran in the thousands of dollars.

Yet, for all the products they had purchased, they still hadn’t done the simple basic things. For example, they hadn’t created any of their products. They hadn’t built a highly targeted list that they could market to. They didn’t have a website which had been updated within the last two months. Nothing.

Their problem is that they never took any real action. The single biggest mistake that keeps internet marketers poor is lack of action.

On my plane ride home, I was reflecting on this with a very successful distract manager for a retail grocery chain. I was explaining to him that in internet marketing, you have a million choices. There are tons of excellent business models you can follow to make money. But which one should you choose?

There are a ton of different ways to create your own products. Which products should you create, and how should you go about doing it? Which markets and niches should you target? Should your headline be in blue or red, and what font should it be in? What about price point?

What I came to discover was that the couple next to me was so overwhelmed with choices that they couldn’t make any. A lot of people fear making decisions, because there is a great chance they might make the wrong decision.

Don’t fall victim to this mentally. Just act. No matter what the decision is, I only give myself 60 seconds to ponder it before I take action. If, after 60 seconds, I’m still not sure, I’ll flip a coin. Because here’s the huge secret I’ve found – It’s easier to correct a wrong decision than to make the right decision the first time around.

All the people who are cranking serious money on the internet take action quickly and on a consistent basis. You need to do that as well.

I’ve systematized a process for taking action and creating a product you can sell for money in under two hours. To learn about it, go to http://www.24hourreport.com

Also, for a limited time I’ve arranged two other special bonuses for you, one that has a very real value of over $90. Click here before this offer is pulled off the market.

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Click here now to claim your free gift from Jason Fladlien.