Article Marketing: Dress Up Your Own Site

November 12, 2009

Article directories are a great way to submit high quality articles, have webmasters pick them up, and for you to reap great back links to your site. Still, all directories have restrictions and these restrictions can limit the number of quality links you put within the body of your article or strip them out entirely. If you run your own site, these rules have no bearing on how you manage your site. The following are some strategies I have employed that not only have given my site a Google page rank of 6, but have helped me to maximize my articles’ exposure on the internet.

Lots of links. My articles have a similar resource box to those found on article directories, but I don’t stop there. Within the body of an article, I frequently add additional links, sometimes lots of links to other sites. They don’t have to be to sites I run, but to other high quality sites. If I am writing an article about Ford cars, you better believe it that I have links to pages for the Ford Mustang, to the Explorer, and any other vehicles I mention. Google seems to like these types of pages as some of my articles are getting ranked high too. One article already pulled down a page rank of 4!

Add pictures. A picture speaks a thousand words… A picture can help your article look more professional. I also will use a company logo, if I have express permission. With some of my links and pictures I will hyperlink them to other pages on my site or to other sites altogether.

Welcome the robots. I mentioned in another article that Googlebot is my friend. Do everything possible to keep your site crisp, clean, and clear and toss out anything that looks spammy. Most of my articles also have the requisite AdSense ads on them in part for me to make income, but also to tell me if the ads served up are related to the article I wrote. Almost without exception they are, but you need to check back to verify.

So, why go through all this trouble? Hopefully, to bring in additional business for yourself. Most of the work that I get is  directly from my site, which I only set up on May 31, 2005! Not a bad track record, don’t you agree? If I can do it, you can do it too! What are you waiting for? Get started today.

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Article Marketing And The Eye Of The Spider

November 10, 2009

Ever wondered how internet marketing worked? How does anybody who is into internet marketing inform his potential customers that he exists? And how do customers who are looking for something specific, know where to look for it? Given the sheer profusion of pages on the internet, this can be a herculean task for both the buyer as well as the seller.

Internet marketing is all about catching the ‘eye of the spider’. ‘Spiders’ are ingenious little devices that search all the pages of the World Wide Web looking for those pages that are most relevant to the search term that the internet user has entered. Not only do spiders find the appropriate pages, but they also rank these pages in order of relevance, making it easier for the user to find what he is looking for. Goes without saying, anybody looking for something would first click on the page that is right on top of the list. If he finds what he is looking for, that’s it- he looks no further. It is only if he does not find what he wants that he will then go down the list of pages that the spiders have ranked in decreasing order of relevance. The key then, is to make sure your website is ranked right up there above all others that have the same keyword.

Here are a few tips on how you can use article marketing to catch the eye of that all-important spider and get your website ranked right up there, where it can be seen by millions of users.

Make sure your article content is original

Spiders never forget! They memorize every article they have ever crawled over. If they come across a similar article during subsequent searches they immediately pick it out as a plagiarized copy. Instead of the brownie points you would expect to win for featuring valuable content on your web site, your web site would get penalized for featuring copied content. It is critical to make sure that your article content is always original.

Post your original articles on your own website first

By posting your original content on your own website before distributing it to other sites, you stake a claim to your article, and prevent those spiders from penalizing it for duplication.  Also, when the spider picks up your article during a search, if the article is posted on your website, it will lead the reader straight to your site circumventing the round-about route.

Embed those keywords and keyword phrases

Using appropriate keywords and keyword phrases throughout your article while maintaining optimum keyword density, is critical. Proper keywords used correctly helps spiders index your website and leverages your search engine optimization. It is important to remember that proper usage of keywords and keyword phrases is critical. Keywords that are randomly placed throughout the article, known as keyword stuffing, will only help get your article disqualified and penalized by search engines. And if your article that is unintelligently keyword stuffed, does get past the search engines, your site visitors will be none too impressed with the quality of your articles and will almost certainly turn away. Once this happens, it is almost impossible to lure them back again.

Increase your link popularity

Spiders determine the popularity and relevancy of your website by the quality and quantity of inbound hyperlinks from other websites to yours. Include an “About the Author” section with a link to your website in every author resource box at the end of your article. It is obligatory for other websites to include this section if they decide to publish your article on their site. This in itself will guarantee you unlimited free publicity. If your article is informative and interesting, and is placed on several sites, you would automatically get plenty of links pointing back to your site. This is guaranteed to catch the eye of the spider and increase your search engine ranking.

Maximize your exposure through article distribution sites

By submitting your articles to large distributions sites such as GoArticles.com or eZine.com you increase the chances of your article being repurposed by other webmasters who are continuously seeking quality content. This can have a kind of viral effect and send a continuous stream of significant traffic towards the direction of your articles.

Persistence pays

Writing just one article, no matter how good, is not enough to get you the desired results. Catching the eye of the spider takes time. To reap the benefits of article marketing requires time and patience as well as the unswerving commitment to generate and disseminate good quality articles consistently. This is what will create a valuable footprint in your field of expertise and help increase the number of back-links to your site.

Maintain that word count

Most websites will only accept and distribute articles that meet their specified article requirements with regard to minimum and maximum length. As a rule, articles should be no more than 500 words and no less than 300 words.


Instant Expert Technology

October 23, 2009

It Shouldn’t Be This Easy to Make Money Online – But It Is!

make-money-onlineInternet marketing rule number 1 – don’t make making money online hard. I’ve done some consulting over the years and coached internet marketers, and I’ve found one thing – they love to complicate their business.

By the time they come my way, they has this fangled, convoluted business model that makes me vomit just thinking about it.

No, that won’t work. We need simple, simple models built on simple, simple systems. Here’s my business model that I use for all my stuff.

First, I start with lead generation. I have a system for getting leads to my website. I focus on the “big 3”. At all times, I have three different ways to get traffic to my website. I do it through articles (like this one), joint ventures with people who have lists, and with pay per click advertisement. I spend a part of my day getting traffic to my site.

Second, I take that traffic and build an email list with it. This is the formula I use every time. Traffic comes to my page. I offer them something of value for free – either a report, a video or whatever. To get it, they have to sign up for my list. Every day I’m checking my sign up rates and tweaking things to make improvements to get more people signing up for my list.

Third, I send them messages every few days that do three things – give them more value, help to build a tighter relationship between them and me, and to promote my products. I have two products – a cheap product and an expensive product.

I market my cheap product on the front end to make some upfront money. Those who buy my front end product then go through another email series where I try to sell them my more expensive product.

The final module of my business is to create and offer additional products to my list, based on their feedback.

It’s not complicated, because it doesn’t have to be. A long time ago I realized that when I was cashing my checks at the bank, nobody was giving me extra money for doing things the hard way.

Now, do you think I have systems for each of these steps, so I can do them as efficiently as possible, as quickly as possible and to get the best results as possible? You bet your hat I do.

So here’s what you need to do to succeed online. First, develop a very simple plan. Heck, use the same plan I use. Second, systematize every process within that plan, so you can do it without even having to really think about it.

One of the best ways to get targeted traffic to your site for free is with article marketing.

I’ve perfected an article writing system that has literally changed people’s lives and has cut their article writing time down from 1 hour per article to 7 minutes. To learn this article writing secret, go to http://www.7minutearticle.com

How To Create Information Products Effortlessly – And Not Feel Guilty About It

info-productIt’s really not that hard to create a really good information production that you can sell for $47 or more a pop. In fact, it’s really simple, if you systematize it.

Here’s how I do it – I first look for the ten main points related to the topic I’m writing about. What I want to do is answer the ten most pressing concerns or solve the ten most pressing problems that my target audience faces.

So, each of those ten problems becomes a chapter. Then I have an introduction chapter and a conclusion chapter, for a total of twelve chapters.

After that, I begin to outline each chapter. I keep it simple, because I use the same outline technique for each chapter. First I start with telling them why they should learn the information that I am going to present to them in this chapter. I tell them how learning this information can empower them in certain ways. I also show how it can help enhance the relationships they have with others.

Finally, I tell them why learning this information can boost their self esteem and give them a feeling of accomplishment if they follow through with it and make positive changes because of it. That’s usually good for the first page.

After that, the next part of my outline is presenting the information. I first start with the major concept for that chapter. I tell them what the exact intent I am aiming for by giving this information. Then I give them principles to back up my main concept – in other words, I explain to them why it works before I tell them how it work.

Then I simply give them a step by step process for getting the results. This is “what” they need to know in order to get the results they desire.

After I give them a step by step action sequence, I go back through it and highlight potential sticking points. I then offer remedies for those sticking points so they don’t get caught up and have trouble following through.

After I do that, I then tell them what they can expect to achieve in the real world once they master the concept I have presented in the real world. I try to give them a case study of someone who has already achieved those results, so they can know what to expect.

Finally, I show them where they can apply the information in the chapter to, and where they should avoid it. Then, I close out the chapter and move on to the next one, where I repeat the process.

By following this simple outline, I can crank out products at will in a very quick time. But the good news is that my outline forces me to create high quality products!

However, the best products in the world won’t sell if you don’t get targeted traffic to your website.

One of the best ways to get targeted traffic to your site for free is with article marketing.

I’ve perfected an article writing system that has literally changed people’s lives and has cut their article writing time down from 1 hour per article to 7 minutes. To learn this article writing secret, go to http://www.7minutearticle.com

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Internet Marketing for Lazy People – Product Creation Secrets

make-moneyIt’s so easy to create information products that you can sell for $7, $27 or even $97 that it’s laughable. Everyone should create their product, and I don’t know why so many people who do internet marketing don’t have one.

I actually have a “product idea generator” checklist I use to create products on demand. When I use this checklist in combination with a very specific outline I’ve developed, I’m knocking out products in as little as one day – or in some cases a few hours.

One of my favorite products to create is a “Done For You” product. These can include website templates, squeeze pages designed to get people to sign up for your lists, or so on. The idea here is to create something that is a push button solution.

How easy is this? Hire a few freelancers to do some graphic design and web design for you, get an article writer to create some content for cheap, and then in a week you have a complete product you can package and sell.

Too much work? Okay, how about this. On my book shelf I have a whole bunch of “self help” books. If I wanted to enter the self-help market, here’s what I’d do. First, I’d pick a sub niche, so there wouldn’t be much competition.

Then I’d find every author on amazon who has a book written related to that topic. Then, I’d just get their contact information and call them up on the phone. I’d present them with my business plan on how I’d like to do some teleseminars with them, and then give them a portion of the sales.

Get nine experts together, and now you don’t just have a teleseminar – you have a full fledged course. Hire a transcriptionist, and convert the calls into an ebook. Or better yet, have someone make power point videos out of the calls, so now you have a “video course”.

Then, when you sell them this the course, when they are checking out offer them a two month free subscription to your membership site. That’s another instant product you’ve created. The great thing about doing this is that you don’t even have to have any content in your membership site yet. Just get them to sign up, and then afterwards, create the content. If they stay around for two months, then start billing them.

If you’ve built up an email list, offer a private, 30 minute consultation for $50. Instant service. Then, get permission to record the call, bundle a bunch of the calls up together, and sell that as a product. Instant product.

I have a list of 27 product idea generators that I always look at when I decide I want to create a product. You should develop your own list as well. Just look around and see what the big boys are doing, and take notes of the different types of products they are offering.

One of the best ways to get targeted traffic to your site for free is with article marketing.

I’ve perfected an article writing system that has literally changed people’s lives and has cut their article writing time down from 1 hour per article to 7 minutes. To learn this article writing secret, go to http://www.7minutearticle.com

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