Article Marketing: Dress Up Your Own Site

November 12, 2009

Article directories are a great way to submit high quality articles, have webmasters pick them up, and for you to reap great back links to your site. Still, all directories have restrictions and these restrictions can limit the number of quality links you put within the body of your article or strip them out entirely. If you run your own site, these rules have no bearing on how you manage your site. The following are some strategies I have employed that not only have given my site a Google page rank of 6, but have helped me to maximize my articles’ exposure on the internet.

Lots of links. My articles have a similar resource box to those found on article directories, but I don’t stop there. Within the body of an article, I frequently add additional links, sometimes lots of links to other sites. They don’t have to be to sites I run, but to other high quality sites. If I am writing an article about Ford cars, you better believe it that I have links to pages for the Ford Mustang, to the Explorer, and any other vehicles I mention. Google seems to like these types of pages as some of my articles are getting ranked high too. One article already pulled down a page rank of 4!

Add pictures. A picture speaks a thousand words… A picture can help your article look more professional. I also will use a company logo, if I have express permission. With some of my links and pictures I will hyperlink them to other pages on my site or to other sites altogether.

Welcome the robots. I mentioned in another article that Googlebot is my friend. Do everything possible to keep your site crisp, clean, and clear and toss out anything that looks spammy. Most of my articles also have the requisite AdSense ads on them in part for me to make income, but also to tell me if the ads served up are related to the article I wrote. Almost without exception they are, but you need to check back to verify.

So, why go through all this trouble? Hopefully, to bring in additional business for yourself. Most of the work that I get is  directly from my site, which I only set up on May 31, 2005! Not a bad track record, don’t you agree? If I can do it, you can do it too! What are you waiting for? Get started today.


Article Marketing – Both Sides of the Fence

November 12, 2009

Every site has its own set of guidelines – but I think if you adhere to the following – more of your articles will get published. It is best to check each site’s set of rules (but who has the time) or follow this basic set of do’s and don’ts.

  1. Do submit articles on a regular basis
  2. Do capitalize the first letter of every word in the subject line
  3. Do check the spelling and grammar – and then check it again
  4. Do write original articles about topics you have a passion for
  5. Do write articles that are about 400-800 characters in length – too short and too long will be rejected
  6. Do write an article – not a blatant advertisement
  7. Do check the paragraph formatting
  8. Do write an informative Author’s resource box
  9. Do use HTML tags (if allowed) – I would demonstrate an example of a proper link – but most likely it would cause the article to be declined. Just Google HTML link to see how to do it correctly
  10. Don’t capitalize every letter in the subject line
  11. Don’t bold the subject or your links
  12. Don’t submit more than 2 links in the author’s resource box
  13. Don’t put links in the text of the article
  14. Don’t cloak links – do it legally to get links back to your site
  15. Don’t write an ad – write an article (I know – I already said this above)

Here are some general recommendations:

  1. Get a real domain – it is much more acceptable and professional than blogspot, angelfire, or any of the other free site places. If you want to have a blog – get a domain and use wordpress – the domain will cost all of about 8 dollars per year and hosting can be had for under $5 per year.
  2. Use an autosubmitter. There are free and paid services – either way – your article(s) will be at hundreds or thousands of sites instead of one or two. Be advised that some article sites don’t accept articles submitted by autosubmitters – but they are in the minority.
  3. Visit your articles. Many article sites will send you an email that tells you that your article has been submitted. Go and look and make sure it looks OK, the link(s) are correct and then vote for it and if the site has social bookmarks – bookmark it.
  4. If you use Private Label Rights (PLR) articles – change them – make them different so that they are not the same as a bazillion other articles online.
  5. Check the sites’ guidelines – some don’t accept gambling articles, sexually oriented articles, etc. Some will even decline your article if it doesn’t pass their internal word search. I have had some declined for using the word “sex” or “marijuana” in the article. Even though the “sex” article was health related and the “marijuana” article was a travel advice article informing travelers not to smuggle drugs. Sometimes you can’t win.
  6. Don’t get frustrated. It can take time for the articles to get indexed in the search engines and it can take time for the article site owners to approve your articles. Just keep plugging away and it will pay off.
  7. Quality is better than quantity. Just cranking out crap articles daily is not as good as writing 2 or 3 good articles every week.
  8. Take time with the subject. If the subject is boring – most likely the article will not get read. Be creative.
  9. Write 2 or 3 sentences in the Author’s resource box. Tell us about yourself and why you are the expert on this topic or why we should click your link.

Hopefully this helps you in getting more of your articles published.


Article Marketing Is a Hidden Treasure

November 11, 2009

Article Marketing is one of the most effective and inexpensive way of promoting a website, a service or a product. Article marketing is a very good way of marketing a product, services or a websites on the internet. A good number of internet marketers are still unaware of the potentials of article marketing. Currently, article marketing is a hidden treasure. Those who discovered this hidden treasure are currently making hundreds and thousands of dollars by just writing and submitting articles to free article sites. Free article sites are sites that accept the submission of free articles from people like me and you.

What is Article Marketing? Article Marketing is a type of advertisement where product owners or website owners write articles for the purpose of promoting a product, services or a website. Article Marketing is one cool and free way of getting free and targeted traffic to a website. With article marketing, you can sell products, drive traffic to blogs and websites. In addition to this, article marketing helps a lot in website ranking. By writing quality and useful articles, your website have the potential of ranking very high in search engines for a given words, keywords or terms. For individuals who find it difficult to write, article marketing could be a very difficult way of promoting a website or a business. If you are the kind that finds it difficult to write articles, you can higher a ghost writer to write one for you. The cost of such service is not much compared to the benefits you will get from it.

There are many article sites on the internet today. These article sites allow one to post article for free. When you post your article to article sites, publishers who want fresh content will publish your article to their website, thus giving you and your business, services or websites more popularity. Article marketing is currently a very popular method or promoting a website, services or a business. The only problem is that many website owners now write low quality articles which is not good for the web existence or in other way, it might not be approved by the articles site review, and by not been approve you are equally losing your potential traffic visitors to your website. And Such poor quality article will make readers to lose their thrust and interest for such articles. It is encouraged to spend time to write a pretty quality article that will be approved my the articles reviewing sites, of which the profit results to your landing website is potentially enormous.

Are you a website owner, a business owner, a service owner, a product owner, etc? Why not use article marketing today to reach your potential visitors and target market.


Article Marketing to Boost Site Traffic

November 11, 2009

You’ve been writing great articles for your website or blog, keyword rich, insightful pieces that should be studied in marketing classes. You’ve probably seen an increase in site traffic since you started writing using SEO. But there’s another way to use the articles that you’re already writing to boost traffic even more.

Publish them on other sites.

It’s simple math. Your site receives 200 hits a day. Site B receives 500. If you get an article published on Site B, your site and marketing links are exposed to 700 people.

Unfortunately, this can be easier said than done. You have to convince the editor or webmaster of Site B that your article is more worthy of publication than Joe Schmoe’s about the same subject. If you think you can, then you are all set to start your very own article marketing campaign and boost traffic to your site. Here’re some hints to sell articles for your article marketing campaign.

ARTICLE MARKETING STARTS WITH THE E-MAIL TO A PUBLISHER SITE

E-mail has become one of those quick forms of communication. We type them out real quick, using the first words and phrases that come to mind, and then send them off without a second thought, like leaving a voicemail. But in the case of article marketing (and everything else you use e-mail for), the e-mail is the first writing sample a buyer will read. If your e-mail is not professional and well written, there is no reason for a buyer to move onto the actual article. You will have failed the ever important first impression.

This is a failure that can be avoided by taking the time to edit the e-mail. Make sure that there are no grammatical mistakes, that your sentences make sense, and that you don’t have more words necessary. Other things like making sure the subject line is eye catching or addressing the e-mail to a specific person instead of a company or a “To Whom It May Concern” can make your article stand out in the crowd.

MARKET ARTICLES TO THE APPROPRIATE SITES

This one sounds like a no brainer, but at least now you can’t say nobody told you. Make sure that you send your articles to places that will actually publish them. This obviously applies to content (don’t send an article about high New York Society to a Mountain Climber’s website), but this also applies to style and voice and things like that. If you’re an edgy, sarcastic writer, you probably don’t want to be submitting to a serious, boring site. They simply won’t publish your article, and your article marketing campaign will be a waste.

Also, don’t just write an article and then try to get it published. This method might produce some results, but they will be few and far between and will require a lot of time and selling. Instead, write your articles with a specific site in mind. Go and read other articles on the site. Know the voice and structure of the already published articles. Review the submissions guidelines. Be familiar with policies. In the e-mail, include reasons that your article is a perfect match for their site. An article written with purpose for a specific site or group of sites will be more successful than one written without a destination in mind.

GRAMMAR, GRAMMAR, GRAMMAR

The whole point of article marketing is to convince people to click on the link to your site that you’ve included in your byline. You will lose a lot of credibility if your article is full of grammatical mistakes and poorly thought out sentences. Write several drafts of your articles. Make sure you’re saying what you mean. Once your article is perfect, have someone else read it to make sure you’re not blind. You’d be amazed what you miss in your own writing, even if you’re a professional editor. Doing this will A. Make editors more likely to accept your work and B. Give the reader the impression that you are professional, which will in turn make them try to find out what else you have to say.

REFER BACK TO YOUR OTHER ARTICLE WITH LINKS

If you can, include links in the body of your e-mail that will lead back to your site. After all, that is the entire point of article marketing. A good way to do this is to refer to an article that you’ve written in the past that is ‘coincidentally’ posted only on your website. People like more information, and if you tell them there is more on another site, chances are that they’ll go there, and you just got another hit.

Be careful not to overuse this technique. Too many links will make them commonplace and readers won’t notice them. Including one or two makes them special and probably worthwhile. Also, don’t link to irrelevant articles. Readers will just get annoyed and not browse around your site. The object of article marketing is to get people exploring your site. If they wind up at a random article, they’ll just close the window and go back to what they were reading, instead of stumbling across your affiliate marketing links.

SIGN YOUR WORK

Don’t ever forget about the signature or byline at the end of your article. This should include your name, of course, but also a link directly to your site’s homepage. You might also consider linking to a few related articles that are posted on your site. Anyone who enjoyed the article will take the time to see who wrote it and what their background or own personal ventures are, and chances are, they’ll click on the link to read more by you. The signature section is the climax of your article marketing campaign. It is where you are trying to guide readers with your article so they will see your links and visit your site and make you money. It’s that simple.