Article Marketing: Head Start Your Business

November 10, 2009

It is easy to win a race and be on top but the same saying does not go with keeping yourself at the top. Having a head start in the business of Article Marketing would require dedication and skill. Aside from persevering in the market, you must be in the know of what makes other article marketers fail and devise of ways to avoid it.

Failure in article marketing is not new. Many have tried and many were beat. Where did they go wrong? Perhaps, they had the wrong audiences targeted. Maybe they didn’t make articles that were good enough. There are a lot of reasons. However, when businesses fail in Article Marketing, several crucial factors can be pinpointed.

The greatest evil in Article Marketing is plagiarism. The issue has long been addressed but hasn’t been avoided as well as it should have been. Let it be known that plagiarism is illegal worldwide and several technologies have been created to quickly identify plagiarized work. Subsequently, if your article is found to be plagiarized, search engines would give you a low rank, hence traffic to your site will be minimized. To some extent, your articles and other entries may be deleted and you will not benefit as much from your endeavor, or worse, not benefit at all.

There are surefire ways to avoid plagiarism. If you want to write an article about a certain topic, you start of by researching for common contents. The most favored site for research is of course, through the Internet. Once you have found the articles you want to use, instead of copying and pasting them on your empty document right away, take time to read the article first. Make sure you understand what the articles say, highlight point s you agree with and want to address in your own article. You may also want to bullet or summarize the article you have read. In this way, it is ensured that you won’t have a plagiarized product. The next step would be to write in your own words, what you have understood from the research you’ve done. Do incorporate the important facts you’ve discovered in the articles that you’ve read but make sure that they are still written in your own words.

In Article Marketing, originality may just very well lead you to success. This is because search engines that analyze your work and find no discrepancies with regards to plagiarism or duplication then the rank they will give you would be higher. What is the advantage of a higher rank? Not only will it generate traffic, it would also lower the cost of the pay-per-click of your article or website.

Another factor that usually leads to failure in the domain of Article Marketing is the failure to write enough articles of interest. Many of those who start out in Article Marketing usually begin with just a few articles and think that that is it. But it is not it, because a few articles would not accomplish a name or even a reputation for your business. You have to write as many articles as you can. Though tiring, it is very well worth it.

The job of having to write articles may be made easy by writing topics of your own interest. Choose products to advertise whose interests are similar to your own and who you know so much about. The greater the interest and the greater the body of knowledge you hold for one particular topic, and then there will be no limit to what you can write.

Failure of your articles to be exposed would also result to the failure of your business. If you do not expose your articles to as many consumers as possible, your bank account would not change a cent. The lesser consumers you have, the lesser your rank will be and you will be lost among other business in line for Article Marketing. You will have to work hard for your articles to be circulated. This can be done through article directories, link partners, forum sites, newsletters, the approaches are not at all limited, what with the capacity of the Web to reach different audiences. If the means are not limited, then you should not limit yourself as well. Explore what other ways can ensure the distribution of your articles, this just has to be done in order to survive in the business.

Frankly the most important factor of all that lead to most business fading out in the area of Article Marketing is the failure to stay long in the race. Many have succeeded, so why should followers fail? Longevity is one factor that will contribute to the success you will experience in Article Marketing. Let’s face the facts, traffic is generated for a period of time and may even go as long as years to wait. Profits would depend on the traffic you generate, as your traffic steadily increases, your profit would also steadily increase.

Like any other business, whether online or outside the World Wide Web, much has to be invested in order for it to succeed. If you are willing to work hard and have faith in what you do, then you have a greater chance of avoiding these pitfalls in Article Marketing.

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Article Marketing Information And Advice

November 6, 2009

informationWriting articles as I am sure many of you know is a very popular way of increasing the amount of backward links that you have pointing to your site. In theory, the more of these backward links we are able to obtain, the more traffic our site should receive. There are however some very important things to take into consideration when writing and submitting your articles as you do not want to be wasting your time and you do not want your site to get dropped by the major search engines or put in some sort of sandbox.

The first thing to remember is that Rome was not built in a day. What I mean is if you have a new website, about for example hair loss, you may want to reach the top ten in Google for your keywords within say six months. You hear that one way to do this is by building up good number of backward links to this hair site. You think that the more the merrier and start pounding out one article after the other and are very proud of yourself after the first month because you were able to write fifty articles all pointing to your new hair website.

I believe this approach to be totally wrong. The hair loss websites which are in the top ten of Google have probably been around for quite a number of years and will without doubt have a number of quality backward links. If your site sticks around for a long time and you continue to build up its backward links it will go higher and higher in the search engines over time.

The one thing you do not want to do is to raise any red flags with the search engines. A new site which has eight hundred backward links after one month could raise this red flag. The search engines will now probably not trust this site and could easily put it in some sort of sandbox until it decides whether it is kosha or not.

In my opinion it is important to build up the number of backward links to a new website fairly slowly. When writing articles, I would personally only write one article with a link to a new website per week. Of course if you have ten websites, you are able to write ten articles if you only decide to have one link on each article etc.

I also think that it is very worthwhile to only submit the same article to around five or six of the different article directories. I would submit the article in total to around twenty-two article directories but would have around four variations of it etc. The differences in each article are not massive but are big enough to make it more original. There is a big thing being debated at the moment in webmaster circles about the potential damage that can be caused by duplicate content. From what I have read, everybody seems to have a different opinion on this subject. My opinion is that it is better to be safe than sorry, therefore why take the risk? It would be good however if the major search engines could clarify their position on the subject, but lets face it, that is never going to happen.

In conclusion, my advice is to enjoy writing articles, have patience, build up the number of backward links slowly and to submit different variations of the same article to the directories.